<h1>Privacy Policy & Cookie Notice</h1>
<p><strong>Effective Date:</strong> July 26, 2026<br>
<strong>Last Updated:</strong> July 26, 2026</p>
<p>The Fresno Art Museum ("FAM," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website at <a href="https://fresnoartmuseum.org">fresnoartmuseum.org</a>.</p>
<hr>
<h2>1. Information We Collect</h2>
<p>We collect information in two ways: information you directly provide to us, and information collected automatically through cookies and tracking tools.</p>
<h3>A. Information You Provide Voluntarily</h3>
<ul>
<li><strong>Donations & Memberships:</strong> When you donate, join, or purchase tickets, we collect contact information (such as your name, email, billing address, and phone number) and payment details processed via secure third-party payment gateways.</li>
<li><strong>Inquiries & Newsletters:</strong> When you sign up for our email newsletter or contact us, we collect your name and email address.</li>
</ul>
<h3>B. Automatically Collected Information (Cookies & Analytics)</h3>
<p>When you visit our website, we use cookies, log files, and analytical services (such as Google Analytics) to collect technical data about your device and browsing activity, including:</p>
<ul>
<li>IP address, browser type, operating system, and device details</li>
<li>Pages visited, time spent on pages, and links clicked</li>
<li>Referring website addresses</li>
</ul>
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<h2>2. How We Use Your Information</h2>
<p>We use the information we collect to:</p>
<ul>
<li>Process memberships, donations, ticket purchases, and event registrations.</li>
<li>Send updates, newsletter announcements, and promotional communications (if opted-in).</li>
<li>Improve our website functionality, visitor experience, and exhibition planning.</li>
<li>Fulfill legal obligations and maintain secure operations.</li>
</ul>
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<h2>3. California Consumer Privacy Act (CPRA / CCPA) Disclosures</h2>
<p>Under the California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information:</p>
<ul>
<li><strong>Right to Know / Access:</strong> You have the right to request details about the categories and specific pieces of personal information we have collected about you over the past 12 months.</li>
<li><strong>Right to Delete:</strong> You have the right to request that we delete personal information we have collected from you, subject to certain legal exceptions.</li>
<li><strong>Right to Correct:</strong> You have the right to request correction of inaccurate personal information.</li>
<li><strong>Right to Opt-Out ("Do Not Sell or Share"):</strong> The Fresno Art Museum <strong>does not sell</strong> your personal information for monetary compensation. However, placing third-party analytics cookies may be considered "sharing" under California law. You can exercise your right to opt out at any time using our cookie consent preferences or by emailing us.</li>
<li><strong>Non-Discrimination:</strong> We will not discriminate against you for exercising any of your privacy rights.</li>
</ul>
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<h2>4. Managing Your Cookie Preferences</h2>
<p>You can manage or revoke your cookie preferences at any time by clicking the <strong>Preferences</strong> link in the cookie banner at the bottom of our website or by adjusting your web browser settings to decline non-essential cookies.</p>
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<h2>5. Data Security & Third-Party Services</h2>
<p>We implement reasonable security measures to safeguard your personal data. We do not sell, rent, or trade your contact information to third-party marketers. We only share data with trusted service providers (e.g., payment processors, email delivery services) necessary to carry out museum operations.</p>
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<h2>6. Contact Us</h2>
<p>If you have questions about this Privacy Policy, wish to exercise your California privacy rights, or need to update your preferences, please contact us at:</p>
<p>
<strong>Fresno Art Museum</strong><br>
2233 North First Street<br>
Fresno, CA 93703<br>
<strong>Email:</strong> info@fresnoartmuseum.org<br>
<strong>Phone:</strong> (559) 441-4221
</p>